Your logo is a visual representation of everything your company stands for. So it is an important to invest the time and expertise needed in developing this key identity piece for your company.
Your company logo is meant to enhance a prospect’s first impression of your business and establish a brand identity. With customers, a good logo builds loyalty. Overall, your logo provides the professional look of an established enterprise. Here’s how you get started.
- Articulate the message you want your logo to convey. Use your mission statement to help focus your efforts.
- Look at logos of other businesses in your industry. Think how you want to differentiate your logo from those of your competition.
- Decide what you want to communicate about your company such as its distinct personality, its uniqueness, and its audience.
- Be sure to make it clean and functional so it works as well on business cards as it does on a t-shirt. It should be scalable, easy to reproduce, memorable and distinctive.
- Take into account your business name and make sure the logo reflects the type of business and its name.
- Use your logo to illustrate your business’s key benefits.
- Don’t use clip art because it can be copied too easily and won’t be unique.
- Avoid trendy looks so that your logo doesn’t become out dated and require a redesign. Changing your logo often confuses customers and dilutes your brand and diminishes customer loyalty.
- Take into account color so you don’t have issues later on. Your logo will appear on everything from business cards to signs. The number of colors will affect the price to print and may not be suitable for all media.
- Hire a designer for their good sense of aesthetics, color and what will transfer easily into print or into a sign. Your logo is the foundation of all your promotional materials so spending a little more now will pay off. A good logo should last at least 10 years.